The purpose of this research study to explore how Behavioural Economics can be used to explain the influence of social media and perceived credibility on beauty purchasing decisions in the cosmetics industry.

This survey will take you approximately 5 minutes to complete. Your participation in this study is entirely voluntary and your responses will be anonymous.
If you choose to withdraw, you may contact the researcher at this email address to request the removal of your data: bn21n2n@leeds.ac.uk

 We believe there are no known risks associated with this research study; however, as with any online related activity the risk of a breach is always possible. To the best of our ability your participation in this study will remain confidential, and only anonymised data will be published. Your responses will be treated with strict confidentiality and your data will be encrypted to minimise risks.

If you have any questions or concerns regarding this survey or your rights as a participant, please contact the email address stated above. Further information is available via the University of Leeds Privacy Notice: https://dataprotection.leeds.ac.uk/wp-content/uploads/sites/48/2019/02/Research-Privacy-Notice.pdf

By beginning this survey, you acknowledge that you have read and understood this information and agree to participate under the terms outlined above. Please answer as honestly and as accurately as you can